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finesse fitness

a personal project


Finesse Fitness is a gym brand that provides a safe work out environment for high school and college age girls. It provides a community space for young women to encourage and empower one another and focus on their fitness goals in a shame free space. I have developed several branded pieces and EGD elements for the space. This project is still in progress.

Gym Branding3.jpg
Gym Branding3.jpg
Gym Branding3.jpg
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Gym Branding3.jpg
iPhone XR Isometric.jpg
Member Card.jpg

Social media posts

Membership card


Merch Designs

Gym Branding3.jpg
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Plan of the space

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Wayfinding Elements

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Stair Graphics Concept

Stair concept

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Locker Room Concept

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Gym Wall Concept

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Yoga Studio Wall Concept

Gym Branding.jpg
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A selection of initial wordmark iterations

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