top of page

procter & gamble

HOLA Rebranding

HOLA Rebranding

HOLA Rebranding

HOLA Rebranding

HOLA Rebranding

During my experience at P&G, I re-branded HOLA (The Hispanic Organization for Leadership & Achievement at P&G). For this project, I worked with member for the HOLA organization to set goals for the new branding and create assets for them to use in meeting materials and merch. 

Screen Shot 2022-02-24 at 2.51.20 PM.png
Screen Shot 2022-02-24 at 2.46.41 PM.png
Screen Shot 2022-02-24 at 2.47.20 PM.png
Screen Shot 2022-02-24 at 2.49.23 PM.png

New Logo Anatomy

Screen Shot 2022-02-24 at 2.47.36 PM.png

Brand Guide Mockup

Screen Shot 2022-02-24 at 2.49.43 PM.png
Screen Shot 2022-02-24 at 2.49.33 PM.png
Screen Shot 2022-02-24 at 2.49.59 PM.png
Screen Shot 2022-02-24 at 2.49.53 PM.png

Brand Elements

Screen Shot 2022-02-24 at 2.50.03 PM.png
Screen Shot 2022-02-24 at 2.50.03 PM.png
Screen Shot 2022-02-24 at 2.50.03 PM.png

Typography

Screen Shot 2022-02-24 at 2.48.17 PM.png

Presentation Template Spreads

Screen Shot 2022-02-24 at 2.48.12 PM.png
Screen Shot 2022-02-24 at 2.47.48 PM.png
Screen Shot 2022-02-24 at 2.47.54 PM.png
Screen Shot 2022-02-24 at 2.48.06 PM.png
Screen Shot 2022-02-24 at 2.47.59 PM.png

Branded Assets

Screen Shot 2022-02-24 at 2.51.20 PM.png
Screen Shot 2022-02-24 at 2.47.27 PM.png
Screen Shot 2022-02-24 at 2.48.59 PM.png

Initial Logo Sketches

Screen Shot 2022-02-24 at 2.48.42 PM.png
Screen Shot 2022-02-24 at 2.48.47 PM.png

Initial Moodboards

YellowSpeechBubble.png

Feedback From an HOLA Member

On behalf of our HOLA family, thank you for this gift. Our new branding work is outstanding. Love where you took the work and how it helps us convey in a more contemporary way the essence of the Hispanic culture and our network. Bravo!

all designs on this page are property of Procter & Gamble

much of my work at P&G was confidential and cannot be show. I am happy to generally talk about the experience!

bottom of page